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How to attract the best applicants to your business


Author: Kareema Ali

The heat is on when it comes to finding new staff this summer with the number of applications rising 1.1 per cent across the UK last month, according to job site CV-Library. Bristol saw the biggest year-on-year rise of 6.5 per cent, closely followed by Guildford at 6.3 per cent.

Attracting the best quality applicants can be the difference between a good business and a great business so here are our tips to make the most of the job-seeking high…

Be clear

Decide which target group you are looking for considering characteristics such as education, experience, goals and motivations. Have your ideal candidate fixed firmly in your mind and convey this to potential applicants so they are clear of your expectations. It is worth noting here that you may need to be flexible with your wish list but a clear starting point is always a benefit.

Strike a balance

Try not to be over specific or too vague about the person you’re looking for. It’s advantageous to cast your net widely so that you have a choice of candidates and can draw comparisons. It’s also important not to be too vague about what you’re looking for so that applicants know that you value their specific talents.

Use the right channels

Social recruitment is a vital tool when it comes to bagging the best candidates. Be selective about the channels you use and narrow down the best media to use to attract them. Encourage candidates to engage with your ad or post by getting creative.

Reach out

Don’t be afraid to do the chasing if it’s for the right candidate. Many employers are wary of laying their cards on the table for fear it may end up costing them more in salary and benefits. However, if you know the specific candidate you want is out there it may save you time and recruitment costs if you approach them directly.

Prioritise employee branding

You need to ensure that the best candidates see you as a desirable employer. Tailor your employee branding by being vocal about staff benefits, training opportunities and rewards. If your company has carried out charity work or won industry awards then shout it from the rooftops to attract new talent.


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