A record-breaking number of shoppers turned out to support Small Business Saturday 2017.
According to a survey commissioned by American Express and undertaken in the 48 hours following Small Business Saturday, an estimated £748 million was spent with small businesses across the UK. This was up 4 per cent from the £717 million spent on Small Business Saturday last year. 56 per cent of those aware of the day said they spent more than usual.
Over 115,000 tweets were sent on the day itself reaching more than 115 million people, with Small Business Saturday UK trending at number one in the UK.
Michelle Ovens MBE, Campaign Director of Small Business Saturday said:
“In its fifth year, Small Business Saturday has once again seen a boost in spending with Britain’s small independent businesses. There’s been a phenomenal response from small businesses in communities across the UK again this year so it’s fantastic that a record amount was spent with them this Small Business Saturday.”
Head of Businesscomparison.com Philip Brennan helped to raise awareness in the run-up to Small Business Saturday by visiting 10 Downing Street.
Economic Secretary Stephen Barclay MP attended the gathering along with Small Business Saturday campaign director Michelle Ovens MBE and small business owners from across the country.
Philip Brennan comments:
“It’s fantastic that the needs of the small business community are being brought to the attention of decision makers at Downing Street. At Businesscomparison.com we’re excited to be involved in such a unique event. Small businesses are the backbone of the UK economy and, as such, deserve recognition for the contribution they make to the economy. The Small Business Saturday team do a great job of banging the drum for SMEs.”