How did the idea for business come about?
I have been teaching the piano for about 10 years and I feel very fortunate to say that during the last few years I have had to turn people away because I didn’t have enough time to teach them all. To avoid saying no to any more people, I thought about ways to be able to teach children in groups. It had to be a fun, engaging class to introduce pupils to the basic elements of music and something they’d be really excited about attending every week. Learning in groups also makes it far more affordable for the parents.
When was the company first established?
The first class of Keyboard Kids took place in September 2016.
How is the business doing?
It’s still very early days but it’s going very well. After starting with 4 classes per week and a total of 30 children in September 2016, I now run 14 classes per week and teach approximately 125 children.
Since the company began, what has been the biggest challenge?
Managing all of the extra admin work that comes with running a small business. Thankfully I have a very supportive wife who helps me to keep things running smoothly!
What makes you stand out from your competitors?
In my classes, everything we do involves a beat and the children are constantly engaged with the music. I use the music of current artists as the basis for clapping games, songs, and learning about the notes on the keyboards. Right from the very first lesson, they can play along to their favourite songs and the most important thing is that they have fun every week.
What’s been your best business decision?
Using social media to promote the business. I had never really used Facebook or Twitter before for myself but I can now see how effective they can be at getting people to know about your business.
What is next for Keyboard Kids?
In September I just had one location for the classes, but this term I am going to be running it in 3 additional places, giving people far more options for days and times to come. I also hope to run some classes for a charity working with children with autism in a few months’ time.
If you could help one business now with a single piece of advice, what would it be?
If you believe you are offering a great product or service, don’t let the knocks along the way put you off but keep working at it until you get to where you want to be. It’s very rare to be an overnight success but if people like what you do, they will tell people about it and in time it will grow.
Finally, what is your favourite biscuit?
Custard cream. Every time.