Privacy Policy

Jump to section

  1. Who are we?
  2. Information we may collect from you
  3. How we use your information and why
  4. Who do we share your information with
  5. Our Group Companies
  6. Suppliers – Energy
  7. Insurance
  8. Financial Services Providers
  9. Telecommunications
  10. Partners
  11. General Business
  12. Other Third Parties
  13. Automated Decision Making
  14. How long we keep your information
  15. Your Legal Rights
  16. Cookie Policy
  17. On-Site Banner Advertisements

1. Who are we?

We (Business Comparison Limited) are a credit broker and insurance intermediary, authorised and regulated by the Financial Conduct Authority (FRN 923755). BusinessComparison is one of our trading styles, and we host this website. We are based in Chester, and our registered office is at the Steam Mill Business Centre, 1st Floor, Suites A, F and G, Steam Mill Street, Chester, Cheshire, CH3 5AN. Our registered company number is 10257077. We are registered with the Information Commissioner's Office with registration number ZA213954. Your information will be controlled and processed by us and our parent company Bionic Services Group Limited and its subsidiaries (Group)).

You can contact us with any questions, comments or requests you may have regarding this privacy policy using the details below:

The Data Protection Officer
Steam Mill Business Centre,
1st Floor, Suites A, F and G,
Steam Mill Street,

If you are unhappy with how we have used your personal information, you can contact us using the details above and we will investigate and provide a response to you. If you are still unhappy with the outcome of the complaint, you have the right to complain to the Information Commissioner’s Office, you can report a complaint here.

This privacy notice is to explain how we promise to protect and use your personal information. This includes anything you may have told us yourself, what we may learn during the course of your contracts with us, what we learn about you from other parties, and your marketing preferences. This privacy notice also outlines your rights and how the law affects you. We will:

  • Keep your data safe and secure.
  • Allow you to manage your marketing preferences with us.

2. Information we may collect from you

During the course of our relationship with you, we may need to collect and process data about you. The types of data that we will require will fall broadly into one of the categories below:

Type of Personal Information Description
Contact Name, telephone, address, email address and how to contact you
Financial Bank details, credit information, personal financial status relating to all directors and proprietors
Public Details from the electoral register, companies house, and other information publicly available about you or your business
Special Criminal records data - this is only stored for Insurance customers currently, please see how your data is used section for further details on this
Permission Permissions you have granted us to use your data, primarily for marketing purposes
Documentation Data stored in documents you have sent us, such as bills and contracts from suppliers to enable us to help you switch, or leases to prove change of tenancy where required.
Technical Data The types of equipment and software, IP addresses, geographical location, operating system and browser type you use to access our online services where available.
Analytics Data that tells us how you have navigated across our websites, selected certain preferences on our website, what number you called us on, how long you called us for and the reason for the call etc.
Product Specific Details about the products you have taken, what you are interested in, whether we've discussed certain products with you previously.

We will collect this data during the course of business by one or more of the following methods:

  • When you fill out forms on our sites or our partners’ sites that we provide services for
  • When we communicate with each other by post
  • When we talk with each other by telephone, including recorded calls and notes we make
  • When we communicate with each other by email
  • When we communicate with each other by instant messaging
  • When you visit our sites and navigate around the web pages
  • From completed surveys we send you from time to time
  • From subscribing to our newsletters, white papers or other such communications
  • From your interaction with our social media accounts

In the cases where we are in the course of arranging a contract for you, or have arranged a contract for you in the past, we will also receive data about you via the following methods:

  • Details about your insurance policies (including claims) from your insurer(s)
  • Details about your energy supply from your energy supplier(s)
  • Details about your current and past financial services products from your financial service provider(s)
  • Details about your telecommunications agreements from your telecommunications provider(s)
  • Credit reference agencies (eg. Experian and Equifax) where required to arrange certain contracts with certain suppliers
  • Fraud prevention agencies
  • Publicly held information from Companies House or the Electoral Register
  • Companies that introduce you to us or where we have introduced you to another company
  • Companies that provide data services that will enable us to gather information about your business.

3. How we use your information and why

We are required to ensure that we are processing data under one of the following legal bases:

  1. In order to fulfil a contractual requirement with you
  2. We have a legitimate interest in processing your data, given due regard to your interests, rights and freedoms
  3. You have provided us with consent to process your data
  4. We are required to fulfil a legal obligation
  5. We are required to process your data in order to protect yours or another person’s vital interests
  6. Processing is necessary for the performance of a task in the public interest

Our primary purpose for using your data is to help you switch provider and get you a better contract for your business essential services, so using that as an example, we will process your data in order to fulfil our contract we have agreed with you.

Below is a list of how we process personal data, why we do so and the legal basis under which we are operating:

How we use your personal information Why Legal basis for processing
To agree a contract on your behalf with an energy supplier, insurer, financial services provider, or connectivity supplier. We will have agreed a contract between us to achieve this on your behalf Contractual
To search our panel of suppliers in order to obtain the best quotes available to you
To validate your data against other sources and ensure your information is accurate To maximise the chances of your agreement going live with the supplierAllows us to develop better processes, making it easier for you to access and use our services Legitimate Interests
To improve our services and provide you with better products Allows us to develop better processes, making it easier for you to access and use our services Legitimate Interests
To research market trends, customer demographics etc. Allows us to develop profiles of our customers base, develop better processes, making it easier for you to access and use our services Legitimate Interests
To communicate with you about your contracts and agreements we have arranged To ensure that you are aware of key dates and requirements of the contracts we have agreed on your behalf with our panel of suppliers Contractual
Contacting you about renewal quotes for the contracts we have arranged To ensure that you don’t end up locked into a rolling contract, your insurance cover lapses Contractual and legitimate interests*
To send promotional material to you To provide you with details of services that we believe could save you money Consent
To send market research/customer sentiment surveys to you Help us develop and improve our services Legitimate Interests
To perform sanctions/fraud checks To ensure that we haven’t sold a product to someone who has sanctions on their account or provide products to customers who may be using fraudulent details. Legal obligation
To perform credit searches To detect any financial problems customers may have, detect fraud, manage risk and ensure that customers are given the best products to suit their needs Contractual, Legal Obligation, Legitimate Interests*
To manage fees and recover money that is owed to us To ensure any commission we are due from suppliers, or fees due from customers are paid in full Contractual, Legal Obligation, Legitimate Interests*
To test our systems, ensure our business is running efficiently, managing communications, our financial reconciliation is performed, audit processes, filing obligations to regulators We have numerous obligations we need to comply with to ensure that we are running our business in a correct and compliant manner, from tax legislation, regulatory and legal requirements and annual filling obligations to bodies like the Financial Conduct Authority. Contractual, Legal Obligation, Legitimate Interests*
To train our staff and ensure that compliance and quality are monitored within the company All calls into and out of the business are recorded. We use these calls to monitor the quality of our service and ensure that we are hitting regulatory and legal standards during our sales and customer service process. Certain phone calls such as insurance and energy verbal contracts are required to be recorded to ensure we have proof of a contract between you and a supplier. Contractual, Legal Obligation, Legitimate Interests*
To identify your business from partial information you have provided online Our online application forms gather information about your business, where a customer has only partially completed the form, we will validate the partial information and may contact you using that information. Legitimate Interests
To provide third parties with information about you If you have been introduced to us by a third party, we are required to report back to that third party if you have taken an agreement out through us, additionally we may use third party companies in the course of arranging a contract for you, please see who we share your information with section for further details. Contractual

*Each process will only operate under one of these legal bases, these are provided to show under what legal bases the various processes we have in our company could be operating under.

4. Who do we share your information with

When you use our services, agree a contract with a supplier or talk to us about services we offer we may share your information with the third parties below. If you would like to know who your information has been shared with in the course of arranging your contracts, then you can request this information at any time.

5. Our Group Companies

We may choose to sell, transfer or merge parts of our business or our assets to another company, or we may choose to merge or buy new businesses to add to our own. If this happens then the new corporate business will have the same right to use your data as set out in this privacy notice.

6. Suppliers – Energy

When arranging your energy supply we will provide data to one or more brokers or energy suppliers (eg. British Gas, Scottish Power, Opus) in order to provide a quote and ultimately to arrange an energy contract for you.

7. Insurance

When arranging your insurance policy, we may provide data to one or more insurers, brokers or underwriters (eg. LV, Ageas, Chapman & Stacey) in order to provide a quote, introduce you to a specialist provider (life insurance, motor insurance), ensure that an insurance policy covers your needs or ultimately to arrange an insurance policy for you.

8. Financial Services Providers

When arranging a loan or other financial services product, we may provide data to brokers, lenders, banking institutions or intermediaries via our Think App Platform who specialize in and offer loans for business purposes in order to provide you with offers of products suitable to meet your requirements and ultimately to arrange a business loan for you.

9. Telecommunications

When arranging your telecommunications policy, we may provide data to one or more brokers or telecoms providers (eg. Sky UK Ltd, Daisy, Focus, BT) in order to provide a quote, confirm the technical aspects of your line set up and ultimately to arrange a telecoms contract for you.

10. Partners

We have agreements with partners who can’t provide switching services for businesses and so will refer customer to us to complete customer’s requests. If you have been passed to us via a partner, we will share information about your sale back to the partner in order to pay their referral fee.

Also to help find the financial product or service you have told us you would like to apply for, and to send your marketing communications if you gave them your consent to this. Depending upon the product or service you are searching for, Our Partners comprise financial services firms (including lenders and brokers) in the sectors described above.

Here is a list of our approved partners.

11. General Business

Outside companies we may use in order to develop our products, provide analysis, improve our services to customers, or give advice to us. These could include:

  • Market researchers. These firms may get in touch with you on our behalf to ask you for your opinions and feedback. These firms may then use the information you provide them and cross-reference that data with other sources they may have in order to build a picture of our customers and how they use our products. They will then provide us with analysis and advice, so we improve our products and services and help us to be better at serving you.
  • Advisers. This could be our solicitors, IT suppliers, consultancies. They are likely to provide us advice, and in order to give us the best advice may well require access to personal information.
  • Advertisers and analytics providers. These firms, such as Google, Facebook or Twitter, may be given limited information about you if you consent, in order to display targeted relevant messages to you and others about our services.

12. Other Third Parties

In order to provide our services, we use the services of other third-party companies in order to maximise the probability of your contract going live, or because we have a legal requirement to adhere to eg. sanctions searches and anti-money laundering legislation.

All third parties are strictly forbidden from using your data for any purpose other than those disclosed above, all third parties are rigorously checked out before sharing information with them and are held to the highest standards once they are working for us.

A list of the largest of these third parties is below, with a brief description of the purpose for sending them your information. If you would like to know who we have passed your information to in the course of arranging your contracts, then you can request this information at any time.

  • Acturis – A software provider that allows us to access the various insurance markets to provide quotes and arrange policies
  • Salesforce – A software provider that allows us to administer customer accounts and arrange services for customers
  • Experian – verification of contact and credit searching for energy contracts
  • GB Group – verification of meter and contact information for energy contracts
  • Bonplan Oy t/a Taskeater – sub-processor that perform administration/back office tasks
  • Professional Office Ltd – sanctions search provider
  • Adobe Sign – software used to sign e-contracts for the agreements we arrange
  • Merkle – an online analytics company that provides web and application analytics, online advertising and profile services.

Some of these third parties are not based in the UK or EU, where that is the case we have put in place contracts that ensure they protect your data to the same standards as the UK and EU.

13. Automated Decision Making

An automated decision is one where a computer or system is used to assess the information you provide to make a decision about you. We do not make automated decisions about you; however, Our Partners may do this when we share your personal information with them so that they can make an assessment of your eligibility for Our Service. An example of this is the soft search that Our Partners will carry out upon you if you make an application for a loan or credit card.

(Note: a “soft” credit search helps Our Partner to decide whether or not they may be able to lend money to you. Unlike a “hard” credit search, a soft search is recorded on your credit file, but only you rather than any other lender will be able to see it. A soft search does not therefore affect your credit rating.)

As a result, you have the right to ask Our Partners that they do not make a final decision based solely on automated means. You can also object to the automated decision and ask that a person reviews it. If you ask us, we can tell you which of Our Partners has made an automated decision about you. To exercise this right, you will then need to contact Our Partners directly.

14. How long we keep your information

We will keep your personal information for as long as you are a customer of the Group.

As your contract ends and you no longer wish to use our services, we may be required to keep your data for up to 10 years after you stop being a customer. During that time, we could use your data for the following processes:

  • To respond to a question or a complaint
  • To prove that we have arranged valid agreements to our suppliers
  • To analyse historical trends, perform internal research or develop our products and services
  • To obey tax or anti-money laundering rules around record keeping
  • To keep insurance data for employer’s liability claims

We commit to keeping your data safe and secure during this period and will ensure your privacy is protected.

15. Your Legal Rights

Under the Data Protection Act 2018 you have the following rights, this section explains what they are and how they work:

  1. The right to be informed. We will always explain to you how we are going to use your personal information when you take a contract with us, this could be as part of your application process, or asking how you would like to be marketed to, but will also be set out in the terms and conditions of your agreements with us and within this privacy policy.
  2. The right of access. You are entitled to request the personal information we hold on you and how we have processed that information. You can do this simply by contacting us via email, letter or phone and we will respond within 30 days. Additionally you have the right to certain information in a digital format for your own personal use. Please let us know that you would like this option at the point of requesting your personal information.
  3. The right to rectification. If you believe that any of the personal information we hold is incorrect or out of date, please contact us and we will correct it for you
  4. The right to request we stop processing your information, object to us holding it or delete your information completely. You can ask us to delete, remove or stop using your personal information if there is no reason that we should be holding it or processing it. As stated above, there may be a contractual agreement in place, or we have a legal obligation to process or store your data, and in these circumstances we will explain whether we can delete your data or stop processing it, this will not be on all occasions.

    Broadly speaking, where we have asked for your consent to process your data eg. Sending marketing emails, you can withdraw your consent at any time to that sort of processing; or where we are acting under legitimate interests, you will be able to request we stop that processing.

    We will review any request under these rights and provide you with an answer either agreeing to your request, or explaining why we can’t.

Our site also contains links to and from the websites of our partner networks, suppliers and affiliates. If you follow a link to any of these websites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies or data activities on such websites. Please check these policies before you submit any personal data to these websites.

16. Cookie Policy

We use cookies and other similar technologies in the operation of this website.

A cookie is a piece of information that a website puts on your computer so it can remember something about you or your device at a later date. We use cookies to distinguish you from other users of our website (including when you browse other third party websites). This helps us to provide you with a good experience when you browse this website. We also use cookies and similar technologies to show you more personalised advertising, including adverts on other websites. By using our website, you agree to our use of cookies. This policy explains what cookies, including third party cookies, we use on our website, and how you can refuse or withdraw your consent to cookies. You can find more information about cookies at and

Last updated: 23/06/2021