With 91 per cent of UK millennials now owning a smart phone it’s well worth considering whether your small business would benefit from the production of a mobile app.
But how easy is it for entrepreneurs to take advantage of this trend? Read on for our tips…
Be prepared to spend money and time
A fairly basic app can be created for £15,000 to £20,000, although the average is more likely to be in the region of £50,000 to £70,000. Creating an app will put a dent in your budget which means careful consideration is needed when exploring whether it could be a game changer for your business. Do your research both with similar (though perhaps not rival!) companies who’ve made the leap and with your own customers to gain a sense of whether it’s a viable option for your business modal. From this point it’s useful to create a plan and then carry out market research again with customers and non-customers.
Soft launch your mobile app
Encourage staff, family and friends to try out the app before you spend money publicising it. Just as launching a fantastic app to market can boost your customer experience, launching a shoddy app can turn them off in equal measure!
Consider the PR and marketing implications
Your first thought may be to use the app to boost sales or bookings, however if you’re the first in your sector to launch a specific app the PR and marketing generated by building it could be justification alone for doing it. At the planning stage think carefully about what you’re offering customers that is new, unique and will save them time and energy. Once you’ve done this and if your soft launch has gone well then consider putting a marketing budget behind to get that thumb action!
Stand out in the app store
Use relevant keywords in your app name and description and generate good ratings using an app review plug-in. Avoid negative reviews or public comments by making a contact e mail address available.
Learn from mistakes
Rome wasn’t built in a day and neither are successful apps! Whilst it may be disheartening if customers respond negatively (or not at all) to your app, it’s an indication that you need to review it. This does not necessarily mean going back to the drawing board and spending the same time and money all over again. Use data analytics to guide you when it comes to updates. The rewards can be great!