How can your business make the most of an increase in Christmas spending?

posted by 4 years ago in Tips

Christmas spending per UK household is predicted to average at £821.25 this year. That’s a massive 54 per cent more than costs on Christmas festivities by other families across Europe. The study by VoucherCodes and the Centre of Retail Research anticipates that festive shopping online will increase 11.8 per cent from 2016.

So, how do you make the most of this UK splurge on Christmas? Read on…

Look the part

An attractive window display can draw in the Christmas shoppers who want to feel they’re having a seasonal experience. Liberty, Selfridges and Harrods all lead the way when it comes to enticing shoppers with their beautiful displays. Whilst your budget is highly unlikely to be on the same scale you can take inspiration and give your customers a shopping experience to remember. Sight is only one of the senses so use Christmas music and seasonal scents to enhance the ambiance.

Be campaign savvy

No entrepreneur is an island! Get involved with Christmas markets, special offline and online shopping events and campaigns. The annual event Small Business Saturday takes place on 2nd December this year and provides a platform for small businesses to showcase their products and services. The campaign reaches millions of customers and businesses each year. Similarly, it’s worth getting involved with Black Friday and Cyber Monday which fall on 24th and 27th November respectively.

Have a sale

Why wait until January to reduce items? Having a sale or even an ‘offer of the day’ can entice customers to spend money with your business. Discount vouchers and online codes remind Christmas shoppers to visit you and encourage them to spend. If you’re a small business, then make the most of local advertising and social media to let customers know about your offers.

Use online campaigns

Online reach for marketing shouldn’t be underestimated. Use Facebook and Twitter to showcase your products and advertise your events and special offers. Consider producing an email newsletter to woo customers to your business.