From Dorset seafood to Cheshire cheese, food festivals are an opportunity for small traders to promote their wares to a captive audience and they’re proving to be good for business – especially among millennial consumers.
Research carried out by Eventbrite found that 60 per cent of millennials, that’s people that reached adulthood around 2000, said that they’d purchase food or drink they’d enjoyed at an event in the future. If you think that’s impressive, the figure for beer was even higher with a massive 82 per cent of those asked saying they’d purchase a beer they loved later at a local retailer.
Delicious food and drink sampled at specialist events would be recommended to friends and family according to 99 per cent of those quizzed for the research. It’s not just word-of-mouth that ranked highly, many of those asked also said that they’d stay in touch by following wineries, breweries and restaurants on social media.
With foodie festival season descending upon us we take a look at the Businesscomparison.com top tasty days out:
Nantwich Show and International Cheese Awards, Cheshire
27th July 2016
The renowned cheese marquee at this event is a gigantic 83,000 sq ft to enable it to house the world’s largest cheese competition. Imagine 4,455 entries from 26 different countries and you get the picture – say cheese!
Taste of London
15th to 19th June 2016
Our capital City’s most acclaimed chefs and restaurants are represented at this event which is a foodie’s dream day out! Around 200 food and drink producers will be on hand to allow festival-goers to try and buy.
The Isle of White Garlic Festival
20th to 21st August 2016
Vampires beware this is not the day out for you! This fragrant event was first started in 1983 by the parish council as a fundraiser to keep the local primary school open. Organisers now welcome 25,000 people each year.
Great British Beer Festival, London
9th to 13th August 2016
Organised by the Campaign for Real Ale this event is a beer lover’s paradise. With over 900 real ales, ciders, perries and international beers to try you better arrive thirsty!
Galway Oyster Festival
Talks, classes, demonstrations and oyster-based competitions (yes really!) are all features of this annual three day festival. Pubs along the city’s Oyster Trail sell the mollusks by the thousands at this event that began in 1954.
Dorset Seafood festival
9th to 10th July 2016
Weymouth Harbour is the setting for this summer seafood extravaganza which is one of the largest festivals of its kind in the UK. The event, which raises money for the Fishermen’s mission, promises to bring together champagne and seafood – delicious.