Hobnobbing with Patrick Kelly from Adapt Digital

posted by 3 years ago in Hobnobbing
Hobnobbing with Patrick Kelly from Adapt Digital

So, what do Adapt Digital do?

Up until early 2017, Adapt Digital has been a Digital Agency designing and building stunning, unique websites across a variety of platforms; most commonly WordPress & Shopify.

However, this year we are transitioning back to the root of why the company was started – to make people’s lives easier with digital technology. That’s why we are going through a repositioning phase into a Digital Transformation Agency.

Whilst I’m sure we’ll still be building websites for clients both in the short and longer term, we want to be able to better analyse the way their company functions and help to automate any suitable tasks which are currently done manually, integrate cloud solutions to any processes which are currently stored locally and generally increase efficiency & accuracy through the use of digital.

What’s behind the business idea?

The original business idea when I became self-employed was a web based application for other self-employed one person companies to help with their invoice generation. However, as I became known for my ‘rare combination of skills; a strong understanding of technology coupled with equally strong communicative ability’ (not my words – one of our client’s!), people wanted me to build websites. As this requirement grew and grew, the initial idea I had unfortunately and somewhat regrettably took a back seat.

Was it hard becoming a business owner?

Fortunately, before I started Adapt I was a freelance web developer, working for other local agencies to support their development teams with projects when they were particularly busy. So becoming self-employed, wasn’t very difficult at all!

However, starting a limited company (Adapt) was rather more complicated. Luckily (and I have my other/better half to thank for this), when I decided to start my own company I approached The Prince’s Trust for some support and guidance which resulted in me receiving mentorship from the Trust for a further 2 years. Having this ‘hand to hold’ made the whole process far less scary and has been incredibly confidence boosting in the more stressful times.

How did you recruit your employees?

Recruitment was a difficult task as I had no idea where to start. As a relatively young company with very little capital built up I was unable to afford a full salary but required an extra pair of hands to help with growing demand. After researching various options I decided to go with an apprentice. Even though additional time is required to train my new employees due to their apprentice status, I find the process so rewarding. My first apprentice is now my first full time employee!  

Was there a breakthrough moment?

There have been so many moments in the last two and a bit years that it is hard to pick just one moment. We are Adapt. We change ourselves to the situation and business environment. 2017 in general has been quite a big year; bigger clients, award nominations and now a bigger office! Maybe this will be our year!

How is the company doing?

Adapt is growing month by month year by year. In just over 2 years we have tripled the amount of staff and are striving to do the same with our turnover. We have struggles like every business does but in general we are meeting our targets consistently.

Do you have any regrets?

Whilst to some the progress Adapt has made in our short life span till now seems impressive, I’m forever striving for more and if I had to pick any regret, it would have to be not starting out on my own sooner than I did.

Hobnobbing with Patrick Kelly from Adapt Digital

What makes you stand out from your competitors?

We don’t just make websites. We create digital solutions. We’re no longer just ‘another digital agency’. We have found our mission, our cause and we’re determined to make that a reality.

What is your definition of a positive customer experience?

My personal definition of a positive customer experience is one where the brand or company you have dealt with are at the forefront of your mind whenever you think about anything relating to their service or product. For example, if you were to ask me to recommend a computer manufacturer, I would immediately point you towards the nearest Apple store – because I love the customer experience they provide.

If you could help a business now with a single piece of advice, what would it be?

This is a fantastic question and something which I have really struggled to narrow down to just one thing. However, as it has to be just one thing, it would have to be to ‘remember your why’. A company’s ‘why’ (cause/mission) is crucial to its’ long term success.

Simon Sinek has written a fantastic book on this which is a stunning read and is aptly named ‘Start with Why’ – it’s truly fascinating and I highly recommend reading it if you haven’t already!

Finally, Patrick what is your favourite biscuit?!

Well, what a question to end with! There are many strong contenders in the biscuit world for me but ultimately there can only be one true winner. That has to be the Dark Chocolate Digestive – nothing quite like it!