We hobnob with Zak Ahmed from Runway96 as he reveals what is next for the premium e-tailer…
So, what does your business do?
Runway96 is an e-tailer which sells a unique mix of premium designer womenswear and on trend fashion.
How did the idea for Runway96 come about?
I have seen retailers in the US and Australia applying similar models and I felt that the UK market needed something with a British take on global fashion.
When was your business ﬁrst established?
Runway96 first launched in March 2015, however, we began working on social media 18 months before we launched the site, we wanted our customers to become familiar with the brand before we started to sell to them.
How is your business doing?
We are happy but, there is always room for improvement and we are hoping for a huge expansion in 2016.
Since the company began, what has been the biggest challenge?
Even though we began our social networks a year before the site our biggest challenge has been converting our strong social media presence into sales.
What makes you stand out from your competitors?
We have an exclusive mix of designer fashion and as a youthful independent, we engage with our customer base through social media very quickly to make our collection responsive – we are extremely active online which is what our customers like, social media is about communicating fast which is what we try to do.
What’s been your best business decision?
So far, the best business decision I have made was to import from Australia as their designers are very popular in the UK at the moment.
What is next for Runway96?
2016 will see an expanded collection and bigger collaborations with celebrities to take our brands reach to new levels – it is all very exciting!
It is very hard to narrow it down but honestly I believe that every knock back is another lesson so don’t be disheartened by failures, embrace them and learn from them.
Thanks for hobnobbing with us Zak. Finally, what is your favourite biscuit?
Hmm, my biscuit taste is very traditional, shortbread is my favourite!