Andy Murray has added to his business portfolio with a new investment in a company specialising in flat-folding bike helmets.
The tennis pro was one of more than 400 individuals who had helped Morpher raise nearly £700,000 on crowdfunding platform Seedrs.
Morpher Helmet, is the world’s first flat folding bicycle helmet. It folds and unfolds in seconds and slips into a bag when not in use. Morpher overcomes the problem of the 83% of cyclists who won’t wear a helmet because they find them cumbersome to carry when not in use.
The backing follows a number of investments made by the Scottish sportman who has assumed an advisory role at Seedrs in June 2015.
Murray has previously said about his investments,
“Giving recognition and support to British entrepreneurs is important to me, especially those who are the driving force behind growth-focused businesses. Every one of these entrepreneurs is inspirational and dedicated to their business and I’m excited to have invested in their team’s vision and work ethic.”
Here are some of the businesses that have been touched by the Murray magic…
“We are delighted that Andy Murray has invested in Oppo through our Seedrs campaign. I started Oppo because I believe food that isn’t both healthy AND indulgent is broken – we are on a mission to eradicate tasteless health food and unhealthy junk by proving it is possible to fuse health with indulgence. We’ll be relentless in continuing to innovate across food categories, ice cream is just the start.”
Charlie Thuillier, Managing Director, Oppo ice cream
“It’s fantastic that Andy chose to invest in us through Seedrs. This is exactly why we chose to crowdfund again; to build new fans and tell as many people as possible that guilt-free ice cream does now exist. We will not be beaten by the big boys. Consumers can and should have the best of both worlds.”
Harry Thuillier, Marketing & Operations Director, Oppo ice cream
“The money we received from Seedrs has been used to hire new and exceptional talent, develop the platform and accrue more quality, guaranteed 3D printable content. We have also used it to develop new tools and services and to leverage our innovative marketing strategies. Our company is growing rapidly and we now boast over 160k registered members. At the time of our Seedrs campaign we had around 50k. It’s amazing to be backed by Andy Murray, and the fact that he has identified the current value in our business as well as its future potential lends further credibility to our endeavours.”
Romain Kidd, CEO of MyMiniFactory
Petko Plachkov, MD and Co-Founder of CommuterClub
Neil Sebba, Finance Director of Tossed
“Having generated £250,00 in previous Seedrs campaigns, we decided to raise some further investment to improve the technical side of the business and build our team, which is where Andy came in.
Following Andy’s investment and our successful Seedrs campaign we’ve rolled out some great new features, such as offline mode and the ability to sort our magazines by latest first. We’ve also developed a web browser version, so you can have a cheeky read at your desk. We’ve also seen the addition of some key members to the Readbug team, and have planned a very exciting marketing campaign which will be starting in the coming months.
It was incredible having someone like Andy involved. It really felt like it gave our campaign a massive lift. And of course the extra exposure from having Andy onboard has caused a surge in new users, so that’s another real bonus for us.”