So, what does Thomas Clipper do?
We are a community driven luxury brand bringing quality and craftsmanship to life’s essential rituals.
What’s behind the business idea?
Your morning is important.
It should be calm, not rushed. It should be enjoyed, not endured.
That’s what started us off with shaving: if you went to a barber they wouldn’t take out a disposable plastic razor. They’d take time over your shave with a classic single blade. Our current product lineup delivers this same experience at home, bringing a moment of calm into your morning with products that you can be proud to own.
But our ambition is bigger than just shaving, or indeed than the morning: customers have changed, and we’re ready to serve them.
Was there a breakthrough moment?
When our first Kickstarter campaign was successful we knew there was huge interest and demand in our approach and our company – it was a great moment.
How is the company doing?
We’re in a fantastic position; over 1,000 orders shipped to over 35 countries worldwide; stocked in the luxury department store Fortnum & Mason in London and now J.Press Inc in New York; and with 3 successful Kickstarter campaigns under our belts and nine great products.
Do you have any regrets?
What makes you stand out from your competitors?
A relentless focus on quality and sourcing; we know where everything comes from and we communicate everything to our customers. Honesty and transparency is key.
What is your definition of a positive customer experience?
We aim to delight and surprise our customers; always going the extra miles for a great customer service, whilst also constantly keeping them involved and up-to-date in our latest developments.
You’re currently reaching out for investors, what do you plan to do when you have raised this funding?
We’re on an exciting growth trajectory and we plan to invest the vast majority of our money in spreading awareness of our brilliant line-up of products through digital marketing.
What advice would you give yourself now if you were starting a business?
Be patient: building a luxury brand takes time, but trust in your customers too. They know quality when they see it!
Finally, Antonio what is your favourite biscuit?!
Carr’s waterbiscuits! For some reason they remind me of my childhood!