Choosing a business bank account isn’t straightforward when you’re deciding between two digital providers like Tide and ANNA, both popular with UK startups, freelancers, and small businesses. While you’ll often hear them mentioned in the same conversations, Tide and ANNA take different approaches to business banking. Tide focuses on flexible, modular banking features, while ANNA combines banking with built‑in admin and accounting tools.
This guide breaks down the key differences, highlights who each account is best for, and helps you decide which option makes sense for your company.
Tide vs ANNA: At a Glance Comparison
Tide | ANNA | |
Account Model | E-Money Institution (EMI) | E-Money Institution (EMI) |
Core Focus | Banking with optional add‑ons | Banking with admin and accounting |
Typical Users | Startups, freelancers, small limited companies | Sole traders, micro‑businesses |
Cash Deposits | Available via Post Office with fees | Not supported |
Accounting Tools | Integrates with accounting software | Built‑in invoicing and admin |
Business Bank Account Offers and Fees
What Tide is Designed For
Tide is built as a business‑first digital banking platform. Its core offering focuses on everyday business banking, with additional features unlocked through paid plans or add‑ons.
Key Characteristics of Tide
Designed specifically for UK businesses
Flexible pricing tiers that scale with usage
Optional invoicing, accounting integrations, and expense tools
Supports cash deposits via Post Office locations
Suitable for both sole traders and limited companies
Trade‑Offs to Consider
Advanced features are often paid extras
Less built‑in guidance for business admin and tax
Not a fully licensed bank (funds are safeguarded, not FSCS‑protected)
Tide often appeals to businesses that want control over features and costs, rather than an all‑in‑one setup from day one.
What ANNA is Designed For
ANNA positions itself as a business account with admin support built in. Rather than focusing purely on banking, ANNA aims to help small businesses stay organised with invoicing, reminders, and bookkeeping features.
Key Characteristics of ANNA
Business banking combined with admin tools
Built‑in invoicing and payment reminders
Automated prompts for business tasks
Simple pricing structure with bundled features
Popular with sole traders and very small businesses
Trade‑Offs to Consider
No cash deposit functionality
Less modular - you pay for bundled features whether you use them or not
May feel restrictive for businesses that prefer external tools
ANNA is often chosen by users who value simplicity and structure over flexibility.
How They Charge
Tide Pricing
Free entry‑level account available
Paid plans unlock additional features and limits
Optional add‑ons for invoicing, accounting, and expense cards
Costs scale as business needs grow
ANNA Pricing
Paid plans are standard
Features are bundled rather than modular
Less emphasis on ‘build your own’ account setup
This distinction matters if your business is cost‑sensitive early on or expects to add features later.
Feature Comparison: Tide vs ANNA
Everyday Banking Features
Payments and transfers: Both support UK payments and transfers
Business debit cards: Both offer business cards with account access
Account management: App‑based access for both providers
Invoicing and Admin
Tide: Invoicing available as an add‑on or via integrations
ANNA: Built‑in invoicing and automatic reminders included
Accounting Integrations
Tide: Integrates with popular accounting software such as Xero and QuickBooks
ANNA: Includes built‑in bookkeeping features, with limited external integrations
Cash Handling
Tide: Supports cash deposits via the Post Office
ANNA: Does not support cash deposits
Setup, Usability, and Support
Account opening: Both are online‑only with quick setup
Usability: Mobile‑first apps designed for everyday business use
Customer support: Digital support channels for both providers
Regulation and Protection
Both Tide and ANNA are E-Money Institutions (EMIs) rather than fully licensed banks.
This means:
Customer funds are held in safeguarded accounts
Funds are kept separate from the provider’s own money
FSCS protection does not apply in the same way as traditional banks
For many small businesses, this distinction won’t affect day‑to‑day use, but it’s an important consideration if deposit protection is a priority.
Who Should Consider Tide?
Tide might suit businesses that:
Want flexible pricing with optional add‑ons
Prefer external accounting software
Handle cash occasionally
Expect their banking needs to grow or change
Want control over what they pay for
Who Should Consider ANNA?
ANNA might suit businesses that:
Want admin and invoicing built in
Prefer simple, bundled features
Are sole traders or micro‑businesses
Don’t need cash deposits
Value reminders and automation for business tasks
Alternatives to Tide and ANNA
You may want to explore other options if your business:
Requires overdrafts or lending facilities
Handles significant international payments
Needs a fully licensed bank account
In those cases, it would be worthwhile to compare other business bank accounts with our free service.